Google SEO 2018| Google Algorithm Updates | Search Engine Optimization
What is this Google Algorithm updates for bloggers, and its SEO updates are nothing new? Because those people must have heard about these SEO updates in their Blogging Career and their benefits and many have also had to suffer their outbreaks. That’s because these Google Algorithm Updates have been built for good SEO practices. Correct SEO practices means that you do not use any illegal methods or you can call them blackhat seo too.
These Blackhat SEO can give you instant results but this will not be for a long time. That means you can rank your content or posts immediately in Google and you can earn good money, but this is all temporary. Just to prevent these illegal activities, Google has made its Algorithm even better with these new SEO updates, to prevent the illegal methods of bloggers, internet marketers and other bots. If you are also using these methods, then you will also be hunting for these new SEO updates.
Therefore, keeping a lot of information about these new SEO updates is very beneficial for all Internet users. For this reason, today I thought why not let people give you complete information about what Google Algorithm Updates are and how their SEO updates work so that you will not have to read more about it in a different place, And you can use them in old blogs or sites. Then, without delay, let’s start and know what this Google Algorithm Updates is all about.
What is Google Algorithm Updates?
Google Algorithm Updates are very complex systems that are used to retrieve the data from the search index and instantly deliver the user and that too should be the best possible results of any query. These search engines use a combination of algorithms and raking signals to show correct and relevant WebPages in their SERP (Search Engine Results Pages) according to their rank. This allows the users to find the right answers to their search queries in the same results pages and their search experience is very good.
Google had made very few updates in its algorithms in the initial years, but now thousands of new updates are being made every year in their algorithms. But these updates are so small that they are not visible in anyone’s eyes.
But in some occasions, these search engines bring such major algorithmic updates that have a significant impact on SERPs. It is important to keep in mind about these major new SEO updates. Then let’s know about some major updates like this:
- Intrusive Interstitials Update
- EMD (Exact Match Domain)
- Page Layout Algorithm
Here we have looked at the new SEO updates, but now let’s get information about some very important updates.
Important Google Updates
As I have said before, Google has many new and old updates but some of them are very important, so today we get information about them.
- Google Panda
- Google Penguin
- Google Humming Bird
What are their main jobs
- Google is a special part of the Panda update algorithm, which focuses primarily on the quality of content.
- Google Penguin update focuses primarily on the quality of links.
- Google Hummingbird update focuses primarily on accurately handling conversational search queries accurately.
What is Google Panda Update?
Google Panda pays much attention to the content of your site when it rank sites on Google’s search results. Therefore, for those blogs or sites that have lower quality content, Google Panda Update will have a very bad effect.
This Panda update was introduced for the first time on February 23, 2011.
This led to high quality content and was given top position in search results while low quality content was pushed back. When Panda was originally launched, it was found that this time it was specifically targeting content farms, which had become a huge problem in the search result, because they had low quality content, only due to having more volume Due to the above search results were shown above.
These sites did not do any research before publishing any article and published a lot of low-quality in very short period of time. So any user could search anything when he came in the same pages and he could not find any information. This is why Google has made this Panda update part of its core algorithm. Any updates that are available now are updated in this core algorithm.
Who were more impressed with Google Panda?
Thin Content: The most affected by this update, whose contents did not have much value in it. In this way, they were subtracted from good content. Such content was given more importance, which provided more value to users.
Low quality content: which is not of good quality in sites such as not being good for content, grammatical and spelling mistakes, not being the correct format, page navigation is not right, no relevancy of image etc. In such a situation, users have to be very busy.
Having Unhelpful Content: Google does not give importance to content that does not work for readers.
Duplicate Text: Many times many bloggers copy their content and do not even credit them, in that they are termed as duplicate text. These are also victims of Panda update.
Article Spinning: Many times bloggers manipulate a bit of content in the dilemma to avoid duplicate content, and try to publish it in their blog post. This is also not correct according to Panda update.
How To Recover Your Site With Google Panda Update?
If you are a victim of panda update of google then you will have to take special care of the points mentioned above. With this, if you have any such elements then they will have to delete, or if they are low quality content then they will need to edit and correct.
What is Google Penguin Update?
The second largest Google Algorithm that came in is Google Penguin Update. The main purpose of this update is to check link quality and quantity.
This Penguin update was introduced for the first time on April 24, 2012.
Sites who have purchased links or have low-quality links in their blog, come from low-quality directories, blog spam, or link badges, then they may have encountered Penguin update, due to their sites and google Will not rank in
Most sites will not have to worry about this update if they have not used any such method for backlinks in their site. Or no SEO expert would have been hired to follow such tactics.
Therefore, you would have been troubled by all this because you did not want to, so before researching any SEO consultant and SEO agency, please do research on them. If you used to have such link building tactics in the past which were acceptable at that time but no longer, you would have been stuck with Penguin update. For an example, guest blogging was fine a few years ago, but now there are some changes in it as if you should choose the right sites to link that which is similar to yours.
Who were more affected than Google Penguin?
Buying Links: If you buy links out of your site’s ranking, it’s a complete embrace of Google webmaster guidelines because you can never take money by linking anyone.
Due to different Anchor Text: The link we text me add is called anchor text, so if any text link is being sent to your blog and all of them are coming from same anchor text then Ranking will have an impact, and this is not exactly the right thing to do.
Low quality links: If you are coming from any link and its content quality is very low, then it can have a negative effect on your blog.
Keyword Stuffing: This is a very easy way to keyword rank, in which you have to use targeted keywords repeatedly in your article. This process is called Keyword Stuffing. Doing this is a complete player of Penguin update, and doing so may be too heavy for you later. Therefore, it is important that you have information about keyword density.
How To Recover Your Site With Google Penguin Update?
If you save your blog from this update, then you have to completely remove such low quality links from your blog. To do this, you have to disavow such links in Google Search Console.
What is Google Hummingbird Update?
The third most important update is Google Hummingbird Update. This is also a very important part of the main Google search algorithm, and a major change has been made from algorithm since 2001.
What makes Hummingbird update different is that it is not just a spam targeting algorithm but it is an algorithm that ensures that the specific queries always show the best results.
The main purpose of Hummingbird is to understand users’ search queries better, with this they pay more attention to conversational search.
Note: – Conversational Search is called search where your search engine automatically completes the queries you have written. This means that you provide suggestions related to queries that people often search.
Its manufacturers believe that Hummingbird has a great effect on those types of sites that provide high-quality content and provide the searcher with the right answers or results of their questions. This makes user experience very good. With this, Hummingbird also has a good effect on long-tailed search queries and high rank in search result. That’s because Google wants it to provide high-quality results for long queries. For example, if you want to know about something, then it does not show the company’s homepage, but if there is an internal page related to that thing which has more information about it, then it will show it in the search result.
Hummingbird Update makes special care that longer search queries, such as we see in voice search, and similar types of queries that searchers like to do in their mobile, they highlight most of those conversational search. Researchers say that it is very easy to optimize conversational search, in such a situation if your content is very readable and it provides answers to all the lengthy tail queries or short tail queries then hummingbird for your content. update will prove to be a boon. No one knows this when Google changes and updates when the Hummingbird Update.
So if you want to have positive impact on the Hummingbird Upadate on your content, then you have to optimize your content according to the Conversational Search, so that it will show up in the Search Results above. You can get help from Google’s auto suggestion feature.
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